Nickelodeon Signs Direct-to-Retail Deal

Nickelodeon Consumer Products U.K. signed its first ever U.K. direct-to-retail deal with leading U.K. supermarket chain Asda/George. The multi-character deal grants George the license to produce collections featuring Nickelodeon properties including SpongeBob SquarePants, Dora the Explorer, Victorious, Big Time Rush and Teenage Mutant Ninja Turtles.