Nickelodeon restructured its consumer products business to align with its core business and integrate all consumer products affairs within the overall Nickelodeon business structure.

The new structure puts the toy and apparel business at the forefront, with retail marketing incorporated into Nickelodeon’s overall marketing organization.

Sarah Kirshbaum Levy, chief operating officer for Nickelodeon Group, will oversee strategic business operations for toys, interactive and consumer electronics and soft goods, currently headed by Manuel Torres and Hal Snik. Nick’s U.S. publishing and home entertainment businesses will now be managed by the digital team and led by Steve Youngwood, executive vice president, digital, Nickelodeon Group. Pam Kaufman, chief marketing officer, Nickelodeon Group, will now have all retail marketing report to her. Retail marketing is overseen by Ron Johnson. Sharon Cohen, senior vice president integrated marketing and ad sales, Nickelodeon Group, will oversee packaged goods. All international consumer products operations will continue to be led by Michael Connolly and report to Pierluigi Gazzolo, chief operating officer of Viacom International Media Networks. Torres and Paula Allen will have a dual report into Connolly for all international aspects of their businesses. Nickelodeon Creative Resources will continue to lead all creative components, managed by Russell Hicks, executive vice president and executive creative director, Nickelodeon Group.