The new line will include garden stakes, statuary, wind chimes and other accessories. Products are scheduled to debut at major retailers this fall.
"As leaders in our category, we feel that licensing with Nickelodeon will set us apart from our competition," says Michael Weiser, executive vice president of sales and marketing at Exhart. "Dora and SpongeBob are evergreen properties and a perfect match for our target demo.”
"We are pleased to partner with Exhart on this exciting new line of garden products and accessories, featuring Dora and SpongeBob," says Hal Snik, senior vice president, soft lines licensing at Nickelodeon. "This is a great opportunity for Dora and SpongeBob fans to interact with their favorite characters while spending time outdoors."