Nickelodeon Lays Easter Eggs on Brazil

Nickelodeon Consumer Products Brazil and Exim Licensing announced an extensive range of Easter eggs based on Nickelodeon characters and brands. 


Top Cau will produce "Ni Hao Kai-Lan" and "The Backyardigans"-branded chocolate Easter eggs, each containing a surprise premium. "The Backyardigans" eggs are part of an exclusive deal with Walmart in Brazil. They join "SpongeBob SquarePants," "iCarly" and "Penguins of Madagascar" on the shelves this spring.

A separate deal with retailer Lojas Americanas sees "SpongeBob SquarePants" Easter eggs containing a miniature sponge, and "iCarly" Easter eggs that contain a small radio. In a deal with retailer Arcor, "Penguins of Madagascar" feature on Easter eggs, each with a character premium inside.