Nickelodeon Consumer Products Brazil and Exim Licensing announced an extensive range of Easter eggs based on Nickelodeon characters and brands.
Top Cau will produce "Ni Hao Kai-Lan" and "The Backyardigans"-branded chocolate Easter eggs, each containing a surprise premium. "The Backyardigans" eggs are part of an exclusive deal with Walmart in Brazil. They join "SpongeBob SquarePants," "iCarly" and "Penguins of Madagascar" on the shelves this spring.
A separate deal with retailer Lojas Americanas sees "SpongeBob SquarePants" Easter eggs containing a miniature sponge, and "iCarly" Easter eggs that contain a small radio. In a deal with retailer Arcor, "Penguins of Madagascar" feature on Easter eggs, each with a character premium inside.