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Nickelodeon Inks Multi-Year Bike Deal

Nickelodeon has expanded its multi-year agreement with Pacific Cycle to produce bicycles, parts and accessories. Products from the spring line first appeared in stores in March.
Under the new partnership, Pacific Cycle will begin to produce bicycles

Under the new partnership, Pacific Cycle will begin to produce bicycles and tricycles for "Dora the Explorer," "Go Diego Go!" and "iCarly," as well as continue with bicycle protective gear and accessories for "Dora the Explorer," "Go Diego Go!," "iCarly" and "SpongeBob SquarePants."

The new safety messaging will be found on the litho cartons and depict Dora and Diego wearing their helmets.

“We strive to bring our consumers new and unique offerings and our expanded relationship with Pacific Cycle allows us to do just that,” says Manuel Torres, senior vice president of global toys and video games for Nickelodeon Consumer Products. “This partnership is not only enabling us to bring kids fantastic bicycles and accessories they will enjoy, but we’re also providing the important safety information we know parents want.”

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