Nickelodeon Drives Brand Exposure with Hertz Deal

Nickelodeon will bring its programming to traveling families across the United States via a new deal with The Hertz Corporation beginning Dec. 15. In an industry first, the company will launch Nick on the Go, a fully portable touchscreen media player

April 6, 2018

that will be preloaded with more than 40 hours of programming from Nickelodeon and Nick. Jr. series. Programming and content will be regularly refreshed to meet the needs of frequent renters. Future units will roll out to 25 additional Hertz markets by early 2008. The pair will add new features next year, including Nickelodeon video games and Internet access to Nick’s family of Web sites.

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