Nickelodeon & Viacom Consumer Products will bring its characters to life in Nickland via a deal with Movie Park Germany, a film and entertainment theme park. As a result of the multi-year partnership, the theme park operator will create a 15,000-square-meter interactive adventure zone this April in Bottrop-Kirchellen, Germany, with seven all-new attractions. The first attractions to premiere are Jimmy Neutron's Atomic Flyer and Splash Bash, a romp through the undersea world of SpongeBob SquarePants. Additional attractions and areas will feature Dora the Explorer, The Backyardigans, My Life as a Teenage Robot, and Danny Phantom. Costume characters such as SpongeBob SquarePants and Patrick, Dora the Explorer, and Jimmy Neutron will be at the park for meet-and-greets with kids and their families. The two companies also will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park; and increase advertising on Nickelodeon's kids' channel, NICK in Germany.
In other news, NVCP signed a deal with Memcorp Inc. for a line of digital audio and video products due at retail in fall 2007.