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Nickelodeon Adds South Park Partner

Nickelodeon Consumer Products International, part of Viacom International Media Networks (VIMN), is partnering with Kidrobot for an original range of South Park products, which will launch internationally for the first time this spring. The collaboration

The collaboration will include vinyl collectibles and zipper pull that blend sculpture and popular art. Products will be limited with only a few hundred pieces, adding to their exclusive rare status and increasing the appeal for collectors.

The line will launch across 42 European markets plus Canada, and Korea, Japan, Australia and New Zealand in the Asia-Pacific region in bookstores and college bookstores, card and gift shops, comic book and department stores, music retailers, video and video game stores and specialty toy outlets including Kidrobot’s own stores.

“South Park has attained iconic status with audiences around the world and 2011 in particular is a real milestone for the show so we’re delighted to produce this exclusive new range through our first partnership with Kidrobot,” says Michael Connolly, head of consumer products, VIMN. “We're convinced that the unique line has real potential to appeal to dedicated fans and serious toy collectors alike and the collaboration underlines our commitment to growing our adult licensing business.”

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