Nickelodeon Consumer Products U.K. and Argos have announced a first-to-market promotion in the Argos autumn/winter catalog and at Argos.co.uk. The promotion runs until December 2010 on a dedicated Dora product page in the catalog's toy section.

A puzzle mechanic encourages children to count images of Dora's friend Boots on the page and visit the Argos website to enter the competition. Prizes will be won on a monthly basis, leading up to the grand prize in December; a family holiday for four at the Nick Hotel in Florida.

Licensees involved in the promotion include master toy manufacturer Fisher-Price and consumer electronics brand V-Tech. Fisher Price product ranges include Suds & Surprise Dora, Dora Tunes Guitar, Everyday Dora doll, Dora Vamonos Van, We Really Did It Dora, Dora's Doll House, Dora Swimming Mermaid doll and Splash Around Dora & Boots. V-Tech products include Dora Learning Drums and Dora Carnival Time Laptop.

Nickelodeon will support the promotion, including via 30-second TV advertisement slots exclusive to Argos across Nick Jr and Nick Jr 2 throughout August and November, highlighting the product range and competition and driving viewers to the Argos website.

"Argos has been a long-standing supporter of Dora, Nick Jr's evergreen preschool heroine," says Clare Piggott, vice president of Nickelodeon Consumer Products U.K. "It is fantastic that we have jointly developed such a strong promotion to support Argos' range of products in her special birthday year."

This promotion is part of Dora the Explorer's 10th anniversary celebration; the theme of which is Explorers Wanted, inviting preschoolers all around the world to come and explore with Dora. In the U.K., the Explorers Wanted theme runs across all areas of Nickelodeon output including on-air, online, in-store with retail and licensing partners, events, PR and marketing initiatives.