Nickelodeon & Viacom Consumer Products is launching two summer promotions with retailers in the U.K.
The Everyone’s a Winner promotion, launched in partnership with Argos, will be the largest children’s promotion ever undertaken by the multi-channel retailer. Launched on Saturday, the campaign provides a code number to shoppers who purchase a Nickelodeon licensed product at Argos stores. Prizes are revealed by entering the code on the Argos website, and include downloadable Nickelodeon activities, admission to Nickelodeon Land and a grand prize of a Norwegian Epic Mediterranean cruise. The promotion will continue through Jan. 20, 2013.
Also on Saturday, NCVP launched A SpongeBob Summer with U.K. and Ireland toy retailer The Entertainer. The campaign features an in-store treasure hunt where shoppers find colored jellyfish and mark each location on a competition entry form. A SpongeBob Summer will continue for the next six weeks and prizes include a VIP trip to the Sea Life Centre in Brighton, U.K.