Nickelodeon, Viacom and Paramount Pictures are taking the hit Nick animation Avatar to the big screen with a CGI movie. Called The Last Airbender, the feature is directed by M. Night Shyamalan, who’s past hits include The Sixth Sense.

Set for release in July 2010, The Last Airbender develops the epic tale of the nations of Air, Earth, Water and Fire. It aims to extend the franchise from the television fan base to a wider audience, opening opportunities for developing licensed consumer products.

Leigh Anne Brodsky, president Nickelodeon and Viacom Consumer Products, said: “The movie offers a golden opportunity to play in theaters and bringing us an audience of all ages.”