Canadian family store group Zellers is running a promotion linked to special
Dora’s Ballet Adventures
in August when the DVD releases. Dora the Explorer branded ballet inspired footwear, fashion and accessories will be supported by an integrated on air, online and in-store campaign. Treehouse Television is also supporting the initiative by airing a “Dora the Explorer” marathon on Aug. 6. Also in Canada for holiday 2011, Walmart is launching its Dora Loves Puppy campaign when Dora and Perrito will be feature on winter play clothing.
In the U.K. this autumn, Fisher-Price team up with Tesco to launch an exclusive Ballet Girl doll. Also in the U.K., Nick Jr recently launched Help Dora Help, a charity initiative that provides schools with a free activity pack and the opportunity to apply for an educational grant. In Germany,
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.