Nickelodeon & Viacom Consumer Products has signed an umbrella agreement with Character World for a range of bedroom and bathroom products.
The U.K. furnishings licensee will produce bedroom textiles, furniture and towels for Nickelodeon brands within the U.K. and Irish markets featuring brands such as The Teenage Mutant Ninja Turtles, Victorious, SpongeBob SquarePants, Winx Club and Dora the Explorer.
Planned products include duvet covers, cushion covers, fleece blankets and sleeping bags.
“We are so proud to be working with a market-leader such as Character World, and this agreement shows their confidence in Nickelodeon’s characters and brands,” says Mark Kingston, vice president consumer products U.K., Australia, Russia, Israel and CEE, retail sales and trade marketing Europe, NVCP. “The opportunity to team Nickelodeon’s creative expertise with Character World’s enviable range of innovative product lines means that families are set to go from bath time to bedtime surrounded by Nickelodeon with fun, unique, quality products.”