Nickelodeon Consumer Products has signed major back-to-school deals for SpongeBob SquarePants in Italy and India.
In India, hypermarket chain Big Bazaar launched its back-to-school collection featuring the iconic character last week. Licensee B Vishal delivered a line that includes coloring pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes and money boxes.
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