Nickelodeon Consumer Products has signed major back-to-school deals for SpongeBob SquarePants in Italy and India.
Italian licensee Accademia will create a line for all school-age children and teens for the 2012 back-to-school season, which will be sold through boutiques and specialty stores. Products will include backpacks, binders, book covers, book labels, correction tape, day planners, organizers, diaries, erasers, folders, geometry sets, luggage, notebooks, note cards, paper clips, pencil cases and pouches, pencils, pens, rulers, sharpeners, wallets and writing paper.
In India, hypermarket chain Big Bazaar launched its back-to-school collection featuring the iconic character last week. Licensee B Vishal delivered a line that includes coloring pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes and money boxes.