April 6, 2018
Lilliput's spring-summer collection will include a wide range of apparel for each character, including t-shirts, shirts, capris, shorts, night-wear, skirts, sweat-shirts and clothing accessories. The range will hit 275 Lilliput stores across India in March, as well as 400 kiosks in the larger stores.
"Lilliput Kidswear is one of the most popular kidswear retail brands in the country and provides great penetration across metros as well as non-metro cities,” says Sandeep Dahiya, senior vice president of consumer products at Viacom 18 Media. “We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
