"Lilliput Kidswear is one of the most popular kidswear retail brands in the country and provides great penetration across metros as well as non-metro cities,” says Sandeep Dahiya, senior vice president of consumer products at Viacom 18 Media. “We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range.”
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