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Nick India Picks Lilliput for Apparel

Nickelodeon India inked a deal with Lilliput Kidswear for an apparel line based on some of Nickelodeon’s most popular characters, including Dora the Explorer, Ninja Hattori and Oggy & the Cockroaches. Lilliput's spring-summer collection will inc

Lilliput's spring-summer collection will include a wide range of apparel for each character, including t-shirts, shirts, capris, shorts, night-wear, skirts, sweat-shirts and clothing accessories. The range will hit 275 Lilliput stores across India in March, as well as 400 kiosks in the larger stores. 

"Lilliput Kidswear is one of the most popular kidswear retail brands in the country and provides great penetration across metros as well as non-metro cities,” says Sandeep Dahiya, senior vice president of consumer products at Viacom 18 Media. “We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range.”

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