Nickelodeon is asking children to draw pictures and send them to the broadcaster. For every picture sent, Nickelodeon is donating one euro to one of five junior schools, which have previously applied for support. As part of the successful relaunch of the property in the country, Nickelodeon has partnered with retailer myToys.de for the campaign. The retailer is contributing one euro for every Dora the Explorer product bought during the campaign period.
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