Be Viacom France and Nissan have partnered to create Nickelodeon-branded cars in France. A limited edition of 1,000 Nissan Note cars packaged with Nickelodeon branding, which will feature evergreen properties SpongeBob SquarePants and Dora the Explorer, will go on sale in France this summer. The cars will be released in Belgium and the Netherlands in September.
The exterior of the cars will feature Nickelodeon-branded window pillars and rear bumpers. The inside of the car will include licensed neck pillows, seatbelts, headphones and mats. A Sony Tablet included with the car will be embedded with 100 episodes of Nickelodeon and Nick Junior series, as well as six apps.
The limited edition car line will be promoted at the Nickelodeon Summer Tour, as series day-long live events in 10 seaside towns in the south and west of France. The
The deal was brokered by Omnicom Media Group–Fuse, Viacom’s content media agency in France, in conjunction with Viacom International Media Networks’ ad sales function, Be Viacom, Nickelodeon & Viacom Consumer Products and VIMN program sales, digital sales and marketing.