
The exterior of the cars will feature Nickelodeon-branded window pillars and rear bumpers. The inside of the car will include licensed neck pillows, seatbelts, headphones and mats. A Sony Tablet included with the car will be embedded with 100 episodes of Nickelodeon and Nick Junior series, as well as six apps.
The limited edition car line will be promoted at the Nickelodeon Summer Tour, as series day-long live events in 10 seaside towns in the south and west of France. The
The deal was brokered by Omnicom Media Group–Fuse, Viacom’s content media agency in France, in conjunction with Viacom International Media Networks’ ad sales function, Be Viacom, Nickelodeon & Viacom Consumer Products and VIMN program sales, digital sales and marketing.