AirAsia and Nickelodeon Asia have joined forces to educate kids about responsible flying and Asian destinations and cultures.

The campaign, which launched online in late July, is fronted by Ace, the superhero mascot for AirAsia’s kids-orientated SkyRider Club.

Nickelodeon’s audiences will follow Ace’s adventures across Asia, gain insight into local customs and learn about kid-friendly activities in several AirAsia destinations via Nickelodeon-produced on-air and online content, as well as live events in Singapore and the Philippines.