Nick Amps Up Asian Presence

A series of product lines for Nickelodeon brands began launching late last year. Shoe Mart department stores in the Philippines debuted a line of retro Teenage Mutant Ninja Turtles apparel for boys and teens; fashion brand MeeH released a SpongeBob SquarePants collection in Hong Kong and Macau that includes t-shirts, trousers, jackets, bags, cushions, accessories, gifts and novelties; and NVCP collaborated with fashion brand Bait and lifestyle brand Mindstyle on a pop-up featuring co-branded SpongeBob SquarePants products including shoes, caps and eyewear in Beijing.

The wide range of product partnerships were accompanied by a series of live events in the region including The SpongeBob SquarePants Bobster Bash at Jakarta’s Senayan City, as well as the “Bikini Bottom Live Show” and “A Christmas Wish Live Show” in Singapore.