Nickelodeon Consumer Products has announced several new deals for its live action series “Victorious.” The first products roll out next spring.
New partners include GB Eye with a pan-European deal for badges, gift wrap, postcards, stickers, key chains and greeting cards launching next year; and IMC, whose products include a recording musical microphone, a life-size guitar and keyboard, a dancing mat and a jewelry box, launching across France, Italy, Portugal, Spain and the U.K. later next year.
In the U.K., 15 licensees are now on board. New agreements signed include Blues Clothing, Brands International Fashion, Blueprint and VMC Accessories. Flair will offer temporary body art, and Sert-MST will create health and beauty items. The apparel lines will be in store for spring/summer 2012 with the remainder of categories in-store for back-to-school next fall.
“Victorious has been well received by UK viewers in 2011 so it’s fantastic to see the property is now resonating with licensees, too,” says Mark Kingston, vice president, U.K. and Australia and European retail development for NCP. “Having major deals in place is testament to the strength of this property which will continue to capture the hearts of tweens and teens into 2012.”
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