Nickelodeon Consumer Products unveiled a new lineup of SpongeBob SquarePants toys from The LEGO Group, Hasbro, THQ and Cardinal at Toy Fair. The new products include building sets, games and video games.
In addition, Nickelodeon has announced a multiyear renewal with The LEGO Group as a global licensee for SpongeBob SquarePants construction toys. The LEGO Group will unveil two new SpongeBob building sets at Toy Fair.
“SpongeBob SquarePants has entertained kids of all ages for more than 10 years,” says Manuel Torres, senior vice president of global toys and video games for Nickelodeon Consumer Products. “The LEGO Group, Hasbro, THQ, and Cardinal have once again created incredibly fun toys and games that seamlessly bring SpongeBob and his friends to life off-screen and give fans new ways to experience the world of Bikini Bottom.”
“Combining the open-ended creativity of the LEGO brand with the characters and wacky adventures of SpongeBob has proven to be incredibly popular with children of all ages around the world,” said Jill Wilfert, vice president licensing and entertainment for LEGO Group. “We look forward to exploring the ways in which to continue to bring Bikini Bottom to life through LEGO building fun.”