In addition, Nickelodeon has announced a multiyear renewal with The LEGO Group as a global licensee for SpongeBob SquarePants construction toys. The LEGO Group will unveil two new SpongeBob building sets at Toy Fair.
“SpongeBob SquarePants has entertained kids of all ages for more than 10 years,” says Manuel Torres, senior vice president of global toys and video games for Nickelodeon Consumer Products. “The LEGO Group, Hasbro, THQ, and Cardinal have once again created incredibly fun toys and games that seamlessly bring SpongeBob and his friends to life off-screen and give fans new ways to experience the world of Bikini Bottom.”
“Combining the open-ended creativity of the LEGO brand with the characters and wacky adventures of SpongeBob has proven to be incredibly popular with children of
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