Products will feature all 30 NHL teams plus former teams from NHL’s Vintage Hockey nostalgia collection, including the New York Americans and Hartford Whalers. The line will be sold at Vineyard Vines retail stores, the NHL Powered by Rebook flagship store in New York City and both the Vineyard Vines and NHL websites.
"The NHL is proud to be associated with a brand that is renowned for its product excellence,” says Jim Haskins, NHL Group vice president of consumer products. "The NHL Vineyard Vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”
“We’ve had an incredible response from our existing team products and are thrilled about our new licensing arrangement with the NHL,” says Lindsey Worster, vice president of brand communications at Vineyard Vines. “This launch came at the perfect time with hockey in full swing and the holiday gift giving season upon us. Now our customers and NHL fans can bring their team spirit with them wherever they go.”