Playmark pays license earners royalties when the assets they contribute get licensed for use in new digital products, apparel or other licensed merchandise. The platform is different from traditional licensing because it eliminates upfront fees and simplifies the process with web-based approvals and automatic reporting.
"Our partnership with Playmark makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate access to the intellectual property rights of NFL players," says Keith Gordon, president of NFL Players. "Our players can't wait to see what today's creative designers and developers can dream up."
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