Canalichio, founder of Licensing Brands, and De Groot, chief operating officer of Aminco International, will discuss the step-by-step basics of putting together an event-based program, as well as a look at the distinctive aspects, including promotional resources centered around the event and licensed souvenirs. The presenters have worked on related programs, including Coca-Cola's sponsorships at the Olympic Games, as well as partnerships for Avon, Nabisco, Nestle and Sega.
To register for the May 6 session, visit
. Webinars are free for LIMA members and $99 per session for non-members. For more information, contact Christina Attardo at
Upcoming LIMA webinar series topics will include challenges and opportunities in emerging markets and effective social media strategies for licensors and licensees.
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