For fall, Target will partner with four boutiques: New York’s Kirna Zabete and Odin, San Francisco’s The Curiosity Shoppe and Boston’s Patch NYC. The boutiques will co-create exclusive apparel and home collections for retail at all Target stores and on Target.com.
The fall collection of The Shops will debut Sept. 9 and be available for a limited time. More than 230 products will launch.
“The Shops program is the latest chapter in Target’s commitment to providing affordable, innovative design to our guests,” says Kathee Tesija, executive vice president of merchandising, Target. “For the fall installment of The Shops, we’ve selected four premier boutiques to help us co-create limited-time collections guests will embrace as they update their wardrobes and homes with the season’s must-have trends.”
Its spring/summer series of shops, which includes collaborations with boutiques The Candy Store, Polka Dog Bakery, Cos Bar, Privet House and The Webster, launched May 6.