Nike recently teamed up with Philadelphia 76er's forward Elton Brand to develop an exclusive line of Converse basketball footwear for JCPenney's. The EB1, first to debut from the line, is already available at the U.S. retailer's stores and on its Web site

April 6, 2018

1 Min Read

Nike recently teamed up with Philadelphia 76er's forward Elton Brand to develop an exclusive line of Converse basketball footwear for JCPenney's. The EB1, first to debut from the line, is already available at the U.S. retailer's stores and on its Web site for $65.

"As a leading Converse retail location and a place where Elton shopped with his mom growing up, JCPenney makes this partnership a perfect fit to sell his signature footwear line," says Geoff Cottrill, chief marketing officer for Converse.

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