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AT New Media Signs Three for Worms

Bioworld will release apparel across Europe and North America in independent and mass specialty outlets, Gaya will launch a new line in specialty stores across Europe except the U.K. and Fashion U.K. will launch products across the U.K. and Ireland in specialty and mass independents, plus some mass retailers.

“Worms is an absolutely massive brand. What makes it unique is its fantastic balance between being a hit for more than 15 years its enduring popularity today with original and new audiences due to its success on Apple’s iOS and Google Android platforms," says Simon Kay, business development director at AT New Media. "Such a high level of recognition is enabling it to transfer from the video games space into the wider toy and fashion markets.”

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