License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

AT New Media Signs Bjorna

AT New Media Signs Bjorna

AT New Media signed a deal with Bjorna for Gummy Bear home textile products such as bed linen, towels, cushions, fleece throws and beanbags for launch into the Scandinavian market.Bjorna joins existing partners including Whitehouse Leisure for plush, Fash

AT New Media signed a deal with Bjorna for Gummy Bear home textile products such as bed linen, towels, cushions, fleece throws and beanbags for launch into the Scandinavian market.

Bjorna joins existing partners including Whitehouse Leisure for plush, Fashion U.K. for apparel as well as Turkish telephone giant BN Telecom, Greek food manufacturer Ifantis and McDonald’s in Germany for successful promotional campaigns featuring Gummy Bear.

“Having Bjorna on board is great news and comes off the back of a very successful BLE,” says Simon Kay of AT Media, “the reaction to Gummy Bear at the show was just phenomenal; people were literally queuing up to find out more about the brand and the licensees we spoke to were very enthusiastic about the huge levels of internet viewership Gummy Bear enjoys and the opportunities this presents. There are plenty more deals in the pipeline for this bear!”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish