AT New Media Adds Worms Keyring Plush

"These products are fantastic and are part of the long-term plan to build the Worms merchandising program to evolve with the games themselves," says Simon Kay, chief executive officer of AT New Media, the merchandise licensing agency partner of Team17. "Worms is a perfect fit for collectibles and there are very few game brands that can offer the depth of themes and customization these guys can.”