AT New Media and Team 17 have unveiled the Worms Keyring Plush collection from IGS.
The initial line features four different characters, including Original Worm, Army Worm, Pirate Worm and the Super Sheep. In addition to the keyring format, products are also available in multiple traditional collectible plush sizes.
"These products are fantastic and are part of the long-term plan to build the Worms merchandising program to evolve with the games themselves," says Simon Kay, chief executive officer of AT New Media, the merchandise licensing agency partner of Team17. "Worms is a perfect fit for collectibles and there are very few game brands that can offer the depth of themes and customization these guys can.”