New Look for Elvis

Copyright Promotions Licensing Group (CPLG) has launched a new style guide to mark the 40th anniversary of Elvis Presley's famous '68 Special concert—the first of his televised live performances since the beginning of that decade. Using the styli

April 6, 2018

Copyright Promotions Licensing Group (CPLG) has launched a new style guide to mark the 40th anniversary of Elvis Presley's famous '68 Special concert—the first of his televised live performances since the beginning of that decade. Using the stylized look of the iconic television event, the style guide also uses imagery patterns inspired by the Jailhouse Rock backdrop used in the '68 Special. The style guide aims at product to launch with retailers in the final quarter of this year. Alex Bloor, retail manager at CPLG says, "To celebrate the 40th anniversary of the '68 Special we hope to work with retailers most common to the current Elvis licensee base, and those that are relevant to Elvis fans and sell the broadest range of Elvis product."



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