Goochicoo, the design-led brand represented by Bulldog Licensing, has launched a new and improved website, where visitors can play online games, buy Goochicoo products and look at all the latest characters on the site.

Goochicoo was started by designer Kaely Backland and writer Ged Backland and features cheeky monkeys, accompanied by slogans that give them a clever and funny edge, such as "Give Peas a Chance," "Bottle of House White," "Pooperman" and "Been Inside Nine Months." Goochicoo appears on cutlery and melamine by Tommee Tippee, branded bedding by Izziwotnot and online at Moonpig.com. New product includes apparel from Poetic Gem, publishing lines from Little Star and interactive plush dolls from MV Sports and Leisure.