HIT Entertainment created a new global consumer products group, to be headed by current executive vice president, international, Peter Byrne. Byrne takes over as executive vice president, worldwide consumer products, with responsibility for worldwide licensing, promotions, brand and retail marketing, and creative services. In addition, he is responsible for the company’s live events strategy and its theme park ventures. He will be based in the London headquarters and will report to CEO Bruce Steinberg. Jamie Cygielman, who will report to Byrne, will expand her current responsibilities as senior vice president, general manager, North America to include HIT’s Canadian operations and the creative resources group in North America.