April 6, 2018
"When a license is skewed to a younger market the way Casper is, parents are the ones making the purchasing decisions," says Andrea Frechette, brand manager for Casper at TDK Software (Calabasas, Calif.), which markets Casper videogames for Playstation. TDK has also released a Wendy game for Nintendo's Game Boy. "The advantage of a classic comic book character is that it delivers nostalgia and immediate brand awareness."
Retailer exclusives will be considered for various categories of merchandise, says Gary Hymowitz, VP licensing, Classic Media, referring to the entire Classic portfolio.
"These characters are multi-generational," notes Hymowitz. "They've been around so long, you can target it to almost any age group by design."
With an eye square on consumer products, the comic book industry, with annual sales volume of $260 million (data from American Demographics), is more than ready to execute new merchandising designs.
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