ELC operates a network of 6 offices in Athens, Bucharest, Budapest, Istanbul, Moscow and Warsaw and represents several famous brands from leading licensors including "Scooby Doo," "Lord of the Rings" and "Iron Man."
Grani & Partners Spa, Maui &Sons, Maat Entertainment and JAST Co. will exhibit at the show for the first time. In addition, Plus Licens AB and Kidz Entertainment will return to the show.
"The addition of ELC and three newcomers to the show floor further proves that this event is fast-becoming the meeting place for brand licensing professionals in this region," says Jon Gibson, BLC&EE event director. "Visitor registration is also positive, with current indications pointing to increasing representation from local and international retailers and manufacturers looking to connect with the region's most popular
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