Sharples & Grant will produce pet products, available from October; Offshore International will create mobile and digital device skins and hard cases; and Bravado will produce t-shirts for launch later this summer.

“We are delighted to be expanding the Simon’s Cat product range, in line with the ever-growing reach of the brand,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Rights. “All three partners are a perfect match for Simon’s Cat and we are excited to work with them to bring new products to retail.”

With 21 films currently on YouTube, total online views of “Simon’s Cat” has more 645,000 Facebook fans.

Existing licensing partners include Canongate (publishing), Carte Blanche (plush), Only 4 U, ECP Designs, Castle melamine (accessories, gift and novelty), Portico (calendars/diaries) and Greencore (cakes).