New Categories Drive Biz for Hot Wheels and Barbie

Mattel is putting the petal to the metal for Hot Wheels, signing a deal with Idea Nuova to produce its first-ever collection of room decor featuring brightly colored, flame-adorned designs on nap mats, slumber sacks, three-piece storage bins, moon ch

April 6, 2018

Mattel is putting the petal to the metal for Hot Wheels, signing a deal with Idea Nuova to produce its first-ever collection of room decor featuring brightly colored, flame-adorned designs on nap mats, slumber sacks, three-piece storage bins, moon chairs, EVA lights, and three-piece table and chair sets available in spring 2008. The pair will also team up on a new collection of room decor for Barbie. Mattel also signed a new deal with Hunter Fans for its first-ever collections of Barbie ceiling fans due in spring 2007.


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