Chorion has secured new apparel licensees for the Mr Men and Little Miss characters across the U.S. and Europe, highlighting the brand's appeal to fashion-conscious young adults, teens and kids.

In the U.S., Chorion expands its robust apparel business with Fruit of the Loom's FunGals brand girls' underwear. The first phase featuring a girls' packaged brief program is planned to roll out in spring 2011, with new collections in development for 2012.

Mothercare will launch its first line of Mr Men and Little Miss babywear in June in the U.K. The range will include two-pack all-in-ones and two-pack bodysuits for both boys and girls. The licensee, Crystal Martin, a preferred supplier to Mothercare, is now working on new concepts for the Mr Men and Little Miss brand for spring/summer 2011.

Elsewhere in Europe, the textile and apparel manufacturer Sahinler Group is producing Mr Men and Little Miss babywear for the first time. The collection will roll out alongside its existing line for kids in retail outlets across France and Germany. Blues Clothing is also developing a full range of classic Mr Men and Little Miss apparel for tweens, teens and adults beginning in 2011 for retail in France. In Germany, TV Mania has launched their Mr Men collection with product rolling out in Ernsting's family department stores beginning summer 2011.