Nelvana Scoops Up Deals for "Beyblade" Re-Launch

A dozen new merchandise deals have been secured by Nelvana Enterprises for the re-launch of the Beyblade property with new animated series "Beyblade: Metal Fusion."Latest licensees include:Accessory Innovations for bags and accessories (U.S.)MZ

April 6, 2018

A dozen new merchandise deals have been secured by Nelvana Enterprises for the re-launch of the Beyblade property with new animated series "Beyblade: Metal Fusion."

Latest licensees include:

Accessory Innovations for bags and accessories (U.S.)
MZ Berger for clocks, watches and game pens (U.S.)
Tech4Kids for flashlights and sporting goods (Canada, U.S. and other countries abroad)
Basic Fun for key chains (Canada, U.S. and other countries abroad)
Jack Guttman/Bakery Crafts for cake décor (U.S. and Canada)
Dizzy Heights Entertainment for dog tags (U.S. and Canada)
Adorable Lingerie for sleepwear (Canada)
Fame Jeans for sportswear (Canada)
Black & White for footwear (Canada)
Gruppo Cartorama for back-to-school and stationery (France and Spain)
Belltex for bed linen (France, Belgium, the Netherlands, Luxemburg, Germany, Austria and German-speaking Switzerland)
Van Der Erve for apparel (France, Dom-Tom, Belgium, the Netherlands, Luxemburg)

The Beyblade licensing program already includes Hasbro as master toy partner (all markets outside of Asia), as well as a number of international licensing agents.

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