A dozen new merchandise deals have been secured by Nelvana Enterprises for the re-launch of the Beyblade property with new animated series "Beyblade: Metal Fusion."
Latest licensees include:
- Accessory Innovations for bags and accessories (U.S.)
- MZ Berger for clocks, watches and game pens (U.S.)
- Tech4Kids for flashlights and sporting goods (Canada, U.S. and other countries abroad)
- Basic Fun for key chains (Canada, U.S. and other countries abroad)
- Jack Guttman/Bakery Crafts for cake décor (U.S. and Canada)
- Dizzy Heights Entertainment for dog tags (U.S. and Canada)
- Adorable Lingerie for sleepwear (Canada)
- Fame Jeans for sportswear (Canada)
- Black & White for footwear (Canada)
- Gruppo Cartorama for back-to-school and stationery (France and Spain)
- Belltex for bed linen (France, Belgium, the Netherlands, Luxemburg, Germany, Austria and German-speaking Switzerland)
- Van Der Erve for apparel (France, Dom-Tom, Belgium, the Netherlands, Luxemburg)
The Beyblade licensing program already includes Hasbro as master toy partner (all markets outside of Asia), as well as a number of international licensing agents.
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