Nelvana Scoops Up Deals for "Beyblade" Re-Launch

A dozen new merchandise deals have been secured by Nelvana Enterprises for the re-launch of the Beyblade property with new animated series "Beyblade: Metal Fusion."Latest licensees include:Accessory Innovations for bags and accessories (U.S.)MZ

April 6, 2018

A dozen new merchandise deals have been secured by Nelvana Enterprises for the re-launch of the Beyblade property with new animated series "Beyblade: Metal Fusion."

Latest licensees include:

  • Accessory Innovations for bags and accessories (U.S.)
    • MZ Berger for clocks, watches and game pens (U.S.)
      • Tech4Kids for flashlights and sporting goods (Canada, U.S. and other countries abroad)
        • Basic Fun for key chains (Canada, U.S. and other countries abroad)
          • Jack Guttman/Bakery Crafts for cake décor (U.S. and Canada)
            • Dizzy Heights Entertainment for dog tags (U.S. and Canada)
              • Adorable Lingerie for sleepwear (Canada)
                • Fame Jeans for sportswear (Canada)
                  • Black & White for footwear (Canada)
                    • Gruppo Cartorama for back-to-school and stationery (France and Spain)
                      • Belltex for bed linen (France, Belgium, the Netherlands, Luxemburg, Germany, Austria and German-speaking Switzerland)
                        • Van Der Erve for apparel (France, Dom-Tom, Belgium, the Netherlands, Luxemburg)

                          The Beyblade licensing program already includes Hasbro as master toy partner (all markets outside of Asia), as well as a number of international licensing agents.

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