Aimed at the tween and teen girl markets, the magazine’s launch is being supported by exclusive on-air marketing on the Nickelodeon channel and its initial run expects a circulation of 40,000.

“We are delighted to be deepening our audience’s connection to the Nickelodeon brand with the launch of a magazine dedicated to Nickelodeon content,” says Trudi Hayward, vice president for U.K. and Australia at Nickelodeon Consumer Products. “Magazines are part of growing up and a popular medium with our audiences so this partnership presents a key opportunity as part of our multiplatform strategy. DC Thomson is the ideal partner, with their proven track record with some of the U.K.’s best-known teen and kids magazines.”