Nickelodeon Consumer Products is developing partnerships in merchandise categories such as apparel, toys, accessories, home décor, packaged goods and social expressions for all properties.
“‘Big Time Rush,’ ‘Victorious,’ ‘Fanboy and Chum Chum’ and ‘Team Umizoomi’ are breakout hits that are attracting loyal audiences who want to deepen their relationship to the shows through relevant merchandise,” says Leigh Anne Brodsky, president of NCP. “Team Umizoomi is an incredibly innovative property that has the hallmarks of being educational, fun and filled with adventure. Fanboy and Chum Chum is a proven hot with its unique look and contagious humor. Victorious and Big Time Rush offers a great opportunity to tap into the loyal tween audience and leverage the properties' strong musical core.”
In other NCP news, Lourdes Arocho was promoted
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