For Spain, MediaLive will publish SpongeBob SquarePants coloring and activity books for kids 5-8. Each piece includes a novelty element, such as look and find books with heat reactive inks, joke books with temporary tattoos and game books complete with playing cards. The line will be sold in major retailers including Carrefour, Alcampo, Eroski, El Corte Ingles, Fnac and select specialty stores.
In a deal covering Spain and Portugal, Lugar Difusion is launching collections of Dora the Explorer wooden hair accessories, children's jewelry and fashion accessories. The ranges are being widely distributed in retailers including Toys 'R' Us, Merkal Calzados, Baitres and Unidroco.
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