Nickelodeon Consumer Products and Lea Furniture are rolling out a character-themed range to 21 markets worldwide.
There are three Nickelodeon Room collections—Nick, TweenNick and TeenNick—now available outside of the U.S. across Europe, the Middle East, Asia and Central and South America. The furnishings feature popular Nick characters such as Dora the Explorer, SpongeBob SquarePants, Go, Diego, Go! and iCarly, as well as the iconic green slime.
"Along with kids' self-expression and storage for parents, our goal with Nickelodeon Rooms was to deliver built-to-last quality for these age-gates and beyond, creating exciting spaces for kids to play, study and gather with friends while offering storage options that appeal to moms and dads anywhere in the world," says Earl Wang, Lea Furniture's senior vice president of merchandising and product development. "The Nickelodeon Rooms collection offers larger beds and loft beds with storage, a variety of seating options, desks and book cases, and larger dressers and accent chests with sturdy case construction, full extension drawer guides and superior drawer construction."