NBCUniversal Television Consumer Products and Walgreens are teaming for an exclusive line of “The Biggest Loser” branded meal alternative bars and shakes. The products will hit Walgreens stores nationwide in May.
Made with natural ingredients, the ready-to-drink shakes and meal bars were developed with the oversight of the show’s nutrition expert, Dr. Michael Dansinger.
“The Biggest Loser” shakes and bars are licensed through NBCUniversal Television Consumer Products and Reveille, the company behind “The Biggest Loser.” Brand management company Boomerang Brands brought the “The Biggest Loser” products to market for Walgreens, and JTMG is the agency of record for NBC programming.
“Dr. Dansinger’s involvement in the creation of this new line was critical,” says Kim Niemi, senior vice president with the NBCUniversal Television Consumer Products Group. “We worked very closely with Dr. Dansinger, Boomerang Brands and Walgreens to achieve an on-the-go meal alternative product line with high nutritional standards without compromising on taste. The result is a delicious line of shakes and bars that can help people adopt a healthier lifestyle.”
