NBCUniversal Television Consumer Products, in conjunction with Shine America, has launched an enhanced website for “The Biggest Loser” designed to provide viewers with the tools to live The Biggest Loser lifestyle.
As season 14 of the series kicks off Sunday, the new BiggestLoser.com will serve as a one-stop portal for “The Biggest Loser” online community, with fitness philosophies inspired by the show, nutritional guidelines and consumer products.
The website will also be home base for this season’s Challenge America movement, where viewers are challenged to get healthy and transform their lives, just like the contestants on the show. The program includes fitness and weight-loss tools, as well as daily and weekly challenges that are integrated into this season’s Challenge America theme.
The updated site also now offers both free and premium memberships. Free members will have access to recipes, workout tips from the show, weight-loss trackers, community challenges and sweepstakes. For a more personalized, in-depth experience, a premier membership is also available, offering additional features and detailed content.
“The new and enhanced BiggestLoser.com will bring together an array of tools and products that will inspire ‘The Biggest Loser’ viewers and fans to tackle their own weight-loss journey,” says Kim Niemi, senior vice president, NBCUniversal Television Consumer Products. “We are very excited to introduce the new site and to provide everyone with access to new, exclusive content as well as personalized health and wellness planning tools that will bring the benefits of The Biggest Loser lifestyle to people at home.”
