NBC is readying to launch NBC Kids, a Saturday morning preschool programming block, July 7.
The three-hour block will feature programming tailored specifically to preschool age children and include series “The Wiggles,” “Noodle & Doodle,” Jim Henson’s “Pajanimals,” “Poppy Cat,” “Justin Time” and “Lazy Town.” The block is programmed in partnership with the Sprout, the 24-hour preschool TV network.
“NBC is proud to partner with Sprout in providing progressive new programming that will entertain and encourage children to achieve more positive life choices,” says Robert Greenblatt, chairman, NBC Entertainment. “This is an ideal blend of entertaining shows that also offer promising benefits to the development of children on many levels.”
“Producing this new block for NBC will extend the reach of quality preschool programming beyond Sprout’s cable, VOD and digital platforms affording millions of families the opportunity to watch quality preschool series that promote active, healthy lifestyles,” says Sandy Wax, president, Sprout.