Staples-owned Quill.com has partnered with NBCUniversal to produce and distribute Dunder Mifflin paper, making the fictional product of the TV series "The Office" a reality in offices nationwide. The deal was brokered by JTMG.
The Dunder Mifflin-branded reams of paper feature the company's logo and slogans, "Limitless paper in a paperless world" and "Quabity First." The paper is now available for purchase on Quill.com and through the NBC online store.
"At first blush you may think this was obvious; licensing paper, to a paper company, but really it was quite ingenious," says Kim Niemi, senior vice president, NBCUniversal television consumer products group. "Now, the fans of 'The Office' can finally get the authentic paper that Dunder Mifflin sells every day."