NBCUniversal has announced plans for Universal Games Network–a new social gaming platform that will integrate NBC’s gaming efforts across its multiple brand properties. UGN, slated to launch at the end of this year, will aggregate for the first time all of NBCU's online, mobile and social gaming efforts around a single platform.
Networks and partners will be able to tailor and increase reach by developing specific gaming experiences that can span brands and multiple audiences.
"Social gaming is a fast-growing category that attracts a highly engaged and targeted audience," says Linda Yaccarino, president, cable entertainment and digital sales, NBCUniversal. "UGN provides NBCUniversal with a unique platform to connect with these consumers and offer our clients a distinct ad solution that taps into the 300 million social gamers active on Facebook and beyond."
Initially designed and built by the USA Network digital team, the new solution could eventually span more than 20 properties.