April 6, 2018
NBC Universal Television Consumer Products Group and Joy Tashjian Marketing Group have signed licensing agreements with Mattel, MDI Entertainment, a subsidiary of Scientific Games, and Zoo Games for competition series, "Minute To Win It."
As part of the deals, Mattel will produce card games (fall 2010), MDI will create lottery tickets (2011) for the show and Zoo Games will manufacture video games for several platforms including DS and Wii (fall 2010).
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