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NBA Partners with Mission Athletecare

The NBA has partnered with MISSION Athletecare for a branded line of athlete-engineered products including Court Grip and Power Grip to support the opening of the NBA 2011-12 season on Christmas Day.Developed in conjunction with Miami Heat All-Star Dwyane

Developed in conjunction with Miami Heat All-Star Dwyane Wade, Court Grip features a patent-pending technology that helps combat court slippage. Power Grip features a unique liquid chalk technology that instantly dries hands to provide a more secure and confident grip on the basketball, developed and tested with New York Knicks All-Star Carmelo Anthony.

Mission debuted the products at the end of September exclusively at Foot Locker stores nationwide, and the line will be available soon at Dick's Sporting Goods, The Sports Authority, Hibbett Sports, Modell's and on various websites.

"We're very excited to launch our new partnership with the NBA," says Josh Shaw, founder and president of Mission Athletecare. "Starting with Court Grip and Power Grip, we will continue to lead the charge in developing game-changing innovative solutions that meet the unique needs of today's athletes."

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