NBA Launches E-Store in EMEA

The National Basketball Association has announced a multi-year partnership with European online sports retailer Kitbag to launch an official online store for EMEA. Launching next month, NBAStore.eu will offer an extensive range of branded products from th

April 6, 2018

NBA Launches E-Store in EMEA
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The National Basketball Association has announced a multi-year partnership with European online sports retailer Kitbag to launch an official online store for EMEA.

Launching next month, NBAStore.eu will offer an extensive range of branded products from the league’s official merchandise partners including adidas, Spalding, Mitchell & Ness, New Era and Forever Collectibles. Fans will also be able to access exclusive products, including personalized jerseys and graphic t-shirts.

“As a leader in online sports retail in Europe, Kitbag is the ideal partner to launch the first Europe-specific NBA e-commerce destination,” says Ben Morel, senior vice president, NBA Europe. “NBAStore.eu will provide NBA fans in Europe, the Middle East and Africa with a localized e-commerce destination that will allow them access to the vast array of NBA merchandise through which they can express their passion for the game.”

The site will initially be available in English, French, Italian and Spanish with additional

languages to follow at a later date.

“The NBA is an iconic brand with tremendous global appeal and following,” says Andy Anson, chief executive officer, Kitbag. “We are confident that our deep expertise within the online sports retail sector will be a key asset as the NBA strives to build its position in Europe, the Middle East and Africa.”

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